Sakata Purple Magic F1, a purple broccoli variety
You want to stand out

Uniqueness is good for your farming business

Competition is intense. Yet, whether you are a smallholder farmer, a medium to large-scale farmer, a high-tech grower, or a seed distributor, you can overcome this challenge. How? By standing out from your competitors. Here are Sakata’s suggested strategies.

Offering
unique varieties

Sakata Oriental Kiss F1, a pink tomato variety
Sakata Oriental Kiss F1 is a pink tomato variety

Providing a unique product can make a significant difference in a mass market. 

It helps you get customers’ attention and ultimately sell at a better price.

Sakata creates highly differentiated products, for which the company is unrivalled. Here are three examples:

  • Although pink tomatoes are popular in Russia and Uzbekistan, they are still a highly innovative product for other markets. Sakata offers a nice selection of pink tomato varieties.
  • Some are already available, such as Pink Paradise F1, which is the market leader.
  • Another variety is Oriental Kiss F1, which offers a good level of tolerance to TYLCV while retaining excellent taste.

Specialty tomatoes are now commonplace, but few stand out like Chocostar F1! 

This variety, which also shows resistance to ToBRFV, delivers superior quality in terms of taste, shelf-life and colour.

It is the best brown tomato on the market!

Sakata Chocostar F1, a brown tomato variety with IR to ToBRFV
Sakata Chocostar F1 is a brown tomato variety with IR to ToBRFV

Offering
unique resistance

Sakata Orionit F1, a butternut squash variety resistant to Didymella
Sakata Orionit F1 is a butternut squash variety resistant to Didymella
Sakata Aurora F1, a beet variety resistant to Rhizomania and Rhizoctonia
Sakata Aurora F1 is a beet resistant to Rhizomania

You can stand out by offering varieties with distinctive features. But also, by offering varieties which stand alone in resisting crucial diseases.

Two very recent examples to share with you:

  • Orionit F1: the only butternut resistant to Didymella.
  • Aurora F1: a beet variety resistant to Rhizomania.

Offering
trendy varieties

Bring colorful vegetables to the consumers’ plate. Choose from among some of Sakata’s coloured vegetables:

Sakata Purpurina F1
A purple cauliflower variety
Sakata Lisboa F1
An orange cauliflower variety
Sakata Purple Magic F1
A purple broccoli variety
Sakata Golden Eye
A vibrant golden beet variety

Innovating to meet real consumer needs

Bimi® / Tenderstem® :
a success story

Sakata is driven by innovation, and Bimi® / Tenderstem® is a perfect example of how that vision translates into real-world success.
In response to growing consumer demand for flavour, nutrition, convenience, and sustainability, Sakata developed Bimi®/ Tenderstem®, a next-generation long- stemmed broccoli that ticks all the boxes.

To meet the needs of today’s fast-paced lifestyles and rising health awareness, Sakata designed it to be naturally sweet, with succulent stems, rich in nutrients, and easy to cook.

In addition, to address sustainability concerns, this innovative vegetable is grown using responsible farming practices and harvested by hand, ensuring quality and supporting local communities.

From field to fork, Bimi® / Tenderstem® ’s success reflects Sakata’s ability to innovate with purpose: delivering better taste, better health, and a better planet, all while meeting the real expectations of today’s consumers.

You need information or have requirements? Our team is ready to provide you with the necessary support and guidance to help you strengthen your position on the market.

Contact us

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Sakata Vegetables Europe, a subsidiary of Sakata Seed Corporation (Japan), breeds, produces and markets high quality vegetable seeds for Europe, Middle East and Africa. It offers around 1020 varieties of broccoli, tomato, squash, watermelon and cabbage to name a few.

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